35 hrs with 2 days per week in the office.
£52,896 Per Annum
Fri, 10 Feb 2023
Not just another building society. Not just another job.
We're the fourth biggest building society in the UK and what makes us a bit different is that we're a mutual organisation. We don't have shareholders, we're owned by our members.
Our colleague say Skipton's a great place to work and you could be one of them, bringing with you new ideas on how we can keep customers at the heart of what we do.
Whatever your background, and whatever your goals, we'll help you take the next step towards a better future.
We’re looking for a commercially focused strategic marketing planner, who is passionate about insight, measurement and delivering commercial results to join us on a 12 month fixed term contract.
Working in our award-winning brand marketing team, it’s a great opportunity to develop best in class brand strategy and plans to deliver national campaigns that cut through well beyond their budget.
This role is responsible for leading, delivering and advising on the development of our brand strategy and planning. Guardian of the brand media budget you will be recommending optimum investment levels to align with corporate objectives, ensuring performance monitoring of brand health metrics to inform optimisation of activity and deliver commercial results.
Your role will be to drive forward and manage the research and measurement requirements for brand, to ensure data driven decision making and planning, to drive customer growth in an effective and cost-efficient manner.
You will lead cross functional marketing group and oversee the creation of the marketing strategy for the Society, using your industry knowledge and insight to influence how it evolves and ensure alignment of all channels.
Ensures up to date understanding of the Society’s target audience and customer segments inform all planned activity and messaging, supporting the brand proposition lead and campaign specialists in the creation of creative briefs, particularly informing channel strategy, audience insight and objectives.
Some people see the big picture. Others focus on detail. We need someone who can do both. You’ll also need a degree level education and significant experience in creating brand plans that are underpinned by analysis and insight, as well as media buying and brand management experience. You will be in your element interrogating media plans, dissecting econometrics results and drawing customer insight from TGI data.
Getting buy-in will be a big part of this role. So you’ll need to know how to deliver a convincing yet concise rationale and be prepared to challenge when necessary. You’ll also need some extra special organisational skills and an ability to coordinate multiple teams both internal and external.
We care about our colleagues. So we treat each other like the complex and diverse individuals we are.
Work here is never one-size-fits-all, it flexes around your strengths and needs,
Everyone is held accountable for achieving our common purpose. The aim is for all of us to do better work, have a better life and enjoy a better balance betweenthe two.
£52896 plus benefits