The Digital Customer Marketing Coordinator – Automation is responsible for the execution of global and localised customer centric programs and digital CRM programs across Burberry owned direct digital channels with a focus on email.
The DCM coordinator will be pivot in the planning and execution of email automated journeys and will play an important role in the development of audience targeting strategies with the objective to improve customers’ engagement and retention.
They will be an integral member of the Digital Customer Marketing team and the wider Channel innovation team. They will work closely day to day with extended email, digital Martech, data & analytics and the marketing team to ensure brand and product campaigns are executed to the highest standard.
The Digital Customer Marketing Coordinator will have exposure to the broader digital products, creative, marketing, commerce, and IT groups within Burberry, and gain a deep understanding of how Digital marketing impact wider marketing and business efforts.
They are passionate about Digital CRM and email and messaging channels and understand the complexities and nuances of customer centric activities and the importance of data and insight. They are a confident communicator, organised and with great attention to details, always seeking out best practise examples, and love to break down barriers with new ways of doing things.