Overview
Head of International Sales – United Kingdom
Job Title: Head of International Sales – NAF Equine & NVC Petcare
Location: Home based – UK or Benelux / DACH regions
Are you an International Sales leader from an equine background looking for a new opportunity to deliver sales strategies? Are you looking to work with an equine brand that is expertly crafted and scientifically backed?
If so, we have an amazing opportunity for you! We are seeking an International Head of Sales responsible for increasing revenue growth and expanding market presence across international equine markets through both direct customers and distribution partnership.
What you’ll be doing:
- Directing the commercial strategy for the international markets
- Developing and implementing comprehensive sales strategies to meet business objectives and Revenue / EBIT targets
- Managing the International sales team, setting clear targets and ensuring performance standards are met
- Building and maintaining relationships with key customers, distributors, and partners to increase business growth
- Monitor market trends, competitor activity, and customer needs to inform strategic decisions
- Collaborate with internal teams to align commercial efforts with overall business goals
- Analyse sales performance data, creating actionable insights and reports
- Represent the company at industry events, trade shows, and conferences
What we are looking for:
- Experience in managing sales teams and facilitating revenue growth across various international markets
- Skilled in creating and executing strategies that align with business goals
- Proficiency in analysing sales and marketing data to inform strategies and measure performance
- Ability to cultivate and uphold partnerships with significant customers, distributors, and stakeholders
- Demonstrated experience in managing and developing teams
- Equine industry knowledge and familiarity with international equine markets
Location – Although this role can be based internationally, please note we have UK based offices and a prominent presence in Benelux / DACH regions therefore travel will be required.
Where growth meets purpose
What sets us apart is how we delight our customers – and that’s because of great people like you. People with different life experiences who share common values. Together, we’re shaping a world where responsible nutrition is accessible to all. With a big goal comes equally big opportunities to make a career that truly feels like your own. As a team we’re collaborative, purpose-driven and encourage trying new ideas. We also find ways to nourish your individual journey, so everyone can feel proud of the difference that they make in their own way.
We’re thrilled to share that AB Agri has been recognised as one of The Times Top 50 Employers for Gender Equality 2025. This is a proud moment for us all. It highlights the real progress we’ve made to build a workplace that is inclusive, supportive, and fair for everyone. Over the last 5 years we have rebuilt our talent management practices, from inclusive hiring, to transparent pay frameworks, flexible work, and the momentum of our Employee Network Groups. Our actions are embedding inclusion at the heart of how we operate and creating a culture where people can be themselves
As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter – or anything else) just let us know.
About the Company
Rewarding your Passion
When you join us, you’ll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, company car/allowance, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you – from day one.
About us
Global Supplements is a newly formed business within AB Agri and is home to leading brands such as NAF and Nutrilabs. Our supplementary feed focuses on horses, dogs and cats. We are quickly becoming the first choice for our customers in the UK and across Europe because we are passionate about our products and passionate about our animals.
We’re part of AB Agri, the agricultural division of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry.
Application Notes
We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.
When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.
Apply today or contact our recruitment team for more information.
Agencies and media sales
AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
