Overview
Company description
Location: Basingstoke (hybrid working 3 office days per week)
Employment Type: Permanent, full time
Additional Benefits: Annual Bonus
Think the AA is just about roadside assistance? Think again. For over a century, we’ve been evolving and adapting. Today, as the nation’s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Portfolio Demand and Roadmap Manager means you’ll play a crucial role in our success and be part of this exciting motoring journey. Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
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This is the job
The Demand & Roadmap Manager plays a pivotal role in shaping, orchestrating, and maintaining a clear, transparent, and strategically aligned pipeline of work across the organisation. This role owns and manages the Single Front Door—our unified intake process for all change, demand, and initiative requests—ensuring work is captured, assessed, prioritised, and progressed consistently.
This role will be responsible for the creation and maintenance of the quarterly planned roadmap, ensuring alignment between business priorities, capacity, dependencies, and delivery commitments. Acting as a central coordination point between business functions, technology, and delivery teams, this role ensures that demand is understood, prioritised, and sequenced to optimise value delivery.
What will I be doing?
- Own and operate the organisation’s Single Front Door (SFD) process for capturing, assessing, and qualifying new demand.
- Ensure all incoming requests are triaged, validated, and routed appropriately using clear intake criteria and prioritisation frameworks.
- Maintain transparency of demand through structured tooling (e.g., Jira, Confluence, portfolio dashboards).
- Develop and refine intake processes and playbooks to ensure consistency, ease of use, and alignment with ways of working. Roadmap Planning & Prioritisation
- Lead the creation, maintenance, and publishing of the quarterly roadmap, ensuring visibility of planned work across all business functions.
- Facilitate roadmap and prioritisation sessions with senior stakeholders, bringing together business goals, resource constraints, and delivery capacity.
- Ensure alignment between demand, strategic objectives, regulatory commitments, and operational needs.
- Monitor delivery progress and adjust roadmap sequencing where necessary to account for changes in priority, risk, or capacity. Portfolio Insight & Stakeholder Management
- Provide clear, regular insights and reporting on demand pipeline, roadmap health, prioritisation outcomes, and capacity impacts.
- Working closely with the Head of Portfolio demand who supports the business to shape their roadmaps of change and alignment to strategy and value.
- Also to work closely with the resourcing manager as the ‘Supply’ element of the picture as the committed roadmap view is shaped looking for risks, and constraints..
- Act as a trusted partner to Product Owners, Business Leads, Delivery Managers, and Technology teams to ensure end-to-end transparency and alignment.
- Communicate decisions, dependencies, and roadmap changes clearly to stakeholders at all levels.
- Champion a unified, disciplined approach to demand management and planning across the COO. Process Excellence & Continuous Improvement
- Drive continuous improvement of the demand and roadmap processes, ensuring they remain scalable, efficient, and reflective of organisational maturity.
- Support teams in adopting consistent ways of working, leveraging Atlassian tooling (Jira & Confluence) where applicable.
- Develop clear guidance, templates, and governance to support effective planning and prioritisation.
- Identify opportunities to streamline flow, reduce waste, and enhance predictability across teams.
What do I need?
- Proven experience in portfolio, demand, resource, or roadmap management within a change, transformation, or delivery environment.
- Strong understanding of planning, prioritisation, and governance frameworks (e.g., MoSCoW, WSJF, value vs effort analysis).
- Demonstrable experience working with senior stakeholders to influence prioritisation and decision-making.
- Skilled in interpreting data to produce actionable insights, reporting, and recommendations.
- Experience using Atlassian tools (Jira, Confluence) or similar systems.
- Excellent communication, facilitation, and stakeholder engagement skills.
- Ability to manage competing priorities and operate confidently in fast-moving environments.
- Knowledge of Excel / Office.
- Excellent written and verbal communication skills.
- Excellent time management skills.
- Able to show initiative, innovation, and flexibility. Desirable:
- Experience in developing or managing a Single Front Door / demand intake process.
- Knowledge of Agile, hybrid delivery methodologies, or PMO/portfolio operations.
- Previous experience in complex, multi-team organisations with high levels of change.
- Agile & Waterfall qualifications
Additional information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
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IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
