Overview
E-Commerce DTC Manager – United Kingdom
Job Title: E-Commerce DTC Manager – Fixed Term Contract
Location: Homebased – UK (Occasional travel to Monmouth, Peterborough and other business locations)
Do you enjoy making e-commerce websites perform better? Can you turn customer behaviour and data into changes that improve conversion and sales?
We’re looking for a E-Commerce DTC Manager to help shape the next stage of digital growth across NAF equine (UK & International), Natural VetCare and Nutrilabs.
You’ll have real ownership of our consumer-facing websites. On our transactional sites, you’ll focus on growing sales and improving conversion. On our other sites, you’ll help us build engagement, education and stronger customer relationships as we develop their future commerce potential.
You’ll work across CRO, website trading, UX, SEO, merchandising and digital development. You’ll also work closely with Marketing and Commercial teams to make sure campaigns, promotions and launches work effectively when customers arrive on our sites.
What you’ll be doing:
- Own website performance across several brands, websites and markets.
Improve conversion and sales through an ongoing programme of CRO, UX improvements and testing.
Trade our websites, bringing campaigns, promotions, launches and seasonal activity to life online.
Improve the customer journey, from landing pages and navigation through to product pages, basket and checkout.
Grow organic performance through SEO, working with Marketing, content teams and external partners.
Lead website projects and development, setting priorities and working with agencies, developers and internal teams.
- Use data to drive action, identifying opportunities and clearly showing what is working, what is not and what should happen next.
- Experience managing and improving D2C or e-commerce websites.
- Strong hands-on experience with Shopify.
- Experience of CRO, UX and improving customer journeys.
- Experience trading e-commerce websites, including promotions, merchandising and product launches.
- Confidence managing digital projects, agencies and developers.
- Strong analytical skills and the ability to turn data into practical commercial decisions.
- A good working knowledge of SEO.
- Experience across multiple brands or markets, international e-commerce, CRM, subscriptions, loyalty or platforms such as Klaviyo and Gorgias would be useful. You don’t need to have worked with every tool in our current stack.
This is a fixed-term maternity-cover role at an important point in the development of our digital capability. Further opportunities may arise within the business, although these cannot be guaranteed.
Where growth meets purpose
What sets us apart is how we delight our customers – and that’s because of great people like you. People with different life experiences who share common values. Together, we’re shaping a world where responsible nutrition is accessible to all. With a big goal comes equally big opportunities to make a career that truly feels like your own. As a team we’re collaborative, purpose-driven and encourage trying new ideas. We also find ways to nourish your individual journey, so everyone can feel proud of the difference that they make in their own way.
We’re thrilled to share that AB Agri has been recognised as one of The Times Top 50 Employers for Gender Equality 2025. This is a proud moment for us all. It highlights the real progress we’ve made to build a workplace that is inclusive, supportive, and fair for everyone. Over the last 5 years we have rebuilt our talent management practices, from inclusive hiring, to transparent pay frameworks, flexible work, and the momentum of our Employee Network Groups. Our actions are embedding inclusion at the heart of how we operate and creating a culture where people can be themselves
As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter – or anything else) just let us know.
About the Company
Rewarding your Passion
When you join us, you’ll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, company car/allowance, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you – from day one.
About us
Global Supplements is a newly formed business within AB Agri and is home to leading brands such as NAF and Nutrilabs. Our supplementary feed focuses on horses, dogs and cats. We are quickly becoming the first choice for our customers in the UK and across Europe because we are passionate about our products and passionate about our animals.
We’re part of AB Agri, the agricultural division of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry.
Application Notes
We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.
When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.
Apply today or contact our recruitment team for more information.
Agencies and media sales
AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
