Overview

Key Account Manager, RLX Golf, Wholesale, UK – London, United Kingdom

Position Overview

Ref #
W182456

State/Region
London

Department
Sales & Customer Support

Location
United Kingdom

City
London

COMPANY DESCRIPTION

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

POSITION OVERVIEW

Role Mission:

Drive profitable, sustainable growth across UK Wholesale RLX accounts by owning seasonal launches, reorders, budgets, and brand execution.

Role Overview:

We are seeking a commercially strong Key Account Manager to lead key UK B&M accounts. This is a field-based role, covering mainly Scottish and Irish accounts.

The role owns sell-in, budgets, forecasts, sell-out, and trading across seasonal and reorder business while maintaining luxury brand standards.

You will manage competing priorities in a fast-paced environment while delivering results with accountability, collaboration, and a passion for luxury athleisure.

Reporting Line

·         Direct Line Manager: RLX Sales Manager

ESSENTIAL DUTIES & RESPONSIBILITIES

Key Responsibilities

Commercial & Trading Ownership

·         Own budgets, forecasts, and commercial performance

·         Own set up and running of off-site showrooms twice yearly

·         Deliver seasonal launches and in-season reorder results

·         Lead in-season trading, driving sell-out, stock health, and reorders

·         Own sell-out reporting for weekly and monthly trade reviews

·         Track trading terms and seasonal investment against budgets

·         Partner with Customer Operations to ensure on-time delivery and speed to market

Product & Brand Guardianship

·         Own product presentation and storytelling across accounts

·         Lead customer appointments on seasonal ranges and reorder plans

·         Protect brand standards across online merchandising, content, and storytelling

·         Support retail teams with product training and salesmanship

·         Conduct frequent store visits across the account base

Stakeholder & Buyer Collaboration

·         Build strong relationships with buyers and key stakeholders

·         Partner with the Buying Team to shape assortment and reorder strategy

·         Work cross-functionally with Brand, Marketing, Business Development, and Sales Ops

EXPERIENCE, SKILLS & KNOWLEDGE

Experience & Capabilities

·         3-6 strategic cycles in wholesale, key account management in golf key account management roles, ideally in green grass and speciality accounts

·         Strong golf product knowledge and understanding of the green grass market

·         Proven ownership of budgets, forecasts, and in-season trading decisions

·         Advanced Excel required; PowerPoint and BI tools are a plus

·         Strong presentation, commercial judgement, and stakeholder management skills

·         Comfortable working in a fast-paced, high-pressure environment

Key Competencies

·         Commercial ownership and accountability

·         Strong execution focus

·         Wholesale expertise

·         Product passion and golf industry knowledge

·         Clear prioritisation and organisation

·         Confident, collaborative communication

·         Driving licence required

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IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.