Overview
Brand Image Manager – London, United Kingdom
Position Overview
COMPANY DESCRIPTION
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
POSITION OVERVIEW
ESSENTIAL DUTIES & RESPONSIBILITIES
- Work with Lead & Senior Manager to deliver CORE Tier, Creative Windows, Interiors seasonally
- Building & Manage a production calendar for CORE tiers PRO doors;
- Manage end to end production supplier process -briefing, prototyping, production, logistics and invoicing
- Managing the CORE allocation Matrix tool and briefing documents for this tier of PRO doors; Seasonal Window & Interiors briefs as set by Lead/Senior
- Partnering with key creative departments within regional Brand Image – Visual Merchandising and Field – to ensure creative schemes are aligned with regional calendars, fit for purpose per location, within set timelines, H&S complaint & within budget.
- Working with extended internal teams & RL partner, Procurement, Buying, Communications, Brand Image Management and regional supports, Retail Regional teams and management functions, Global HQ- to deliver a fully rounded projects, meeting established business needs, within set timelines and within budget.
- Print -Management – Working collectively with internal team members to collate & execute seasonal imagery allocations per supplier, per store, per season ensuring new stores and/or consolidations are captured.
- Responsible for partnering with local (in region) printers and installers to ensure the timely seasonal changeover of all window vinyls and mezzanine imagery
- Responsible for liaising with Marketing to review and align on seasonal marketing imagery to be leveraged in store i.e. interior lightboxes, cash wraps etc and exterior window lightboxes/ vinyls. This will include coordinating delivery dates of hi-res assets to ensure print timelines are not compromised
- Review all imagery artwork proofs to ensure crops and imagery selections are appropriate and brand elevated with the support of the Project Specialist.
- Asset Management – Consistently Manage existing in store propping inventory and supply all store teams with a seasonal keep/throw list.
- Sustainability- driving sustainability and this being an underpinning for all project development steps, throughout production, logistics and disposal or repurpose programs,
- Financial- Manage and oversee annual expense budget across the channel for production, ensuring purchase orders and invoices are raised in line with forecasts & within budget.
- Establish strong working relationships with divisional finance teams to ensure seamless delivery of projects within budget & scope.
- Forecast and supply monthly Travel & Expense submissions to department leads to ensure these are built into the forecast.
EXPERIENCE, SKILLS & KNOWLEDGE
- Solid experience of project management & or in a Creative Retailing function – min 3 full performance cycles
- Ideally – experience in retail multi-site window display rollout, versed in all aspects of multi-site, build, logistics, installation & de-rig processes.
- Experience in managing multiple contractors/sub-contractors simultaneously, both remotely and on-site.
- Financial & budgeting experience working with Excel matrix allocations tools for multi-site asset management.
- Ideally experienced working within a luxury retail environment, or multi-site high street model.
- Creative Fluency: A solid understanding of the creative processes required for 2D to 3D production. Fluent in
- design and build languages, versed in 3D and spatial design parameters
- Project Management Tool Proficiency: Experience using project management software like Monday.com, Asana, Trello, or Wrike.
- Organization: Exceptional multi-tasking skills, highly capable of work on multiple projects at various stages of completion, with sharp attention to detail, working under tight deadlines.
- Soft Skills: Calm problem-solving, diplomatic feedback coordination, and strong conflict resolution, logical and transparent processing capabilities
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.














