Overview
Creative Lead – Newcastle Upon Tyne, Tyne and Wear
- This is a full-time role, however flexibility in this will be considered
- We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
- The base location for this role is Greggs House, Newcastle Upon Tyne, NE12 8BU
Main Responsibilities
Create campaigns that get people talking
- Develop creative strategies and campaign ideas that drive sales, build brand fame and support our wider business objectives
- Turn customer insight, products and trading opportunities into distinctive campaigns that capture attention and spark conversation
- Create integrated ideas that work seamlessly across our shops, digital channels, PR, social media and customer communications
- Challenge convention and ways of thinking to maximise both creative and commercial impact
Set the standard for creative excellence
- Take a hands-on approach to developing creative ideas and content, bringing concepts to life as well as directing the work of others
- Lead and develop our in-house creative team, setting high standards and creating an environment where great ideas can thrive
- Build and manage a network of external creative partners and freelancers, ensuring we have the right expertise when we need it
- Embrace new technologies and creative tools to explore ideas, improve efficiency and enhance the quality of our work
Shape and strengthen the Greggs brand
- Build distinctive creative assets that make Greggs instantly recognisable across every customer touchpoint
- Champion high standards of creative excellence, ensuring every execution is on-brand, consistent and impactful
- Balance long-term brand building with short-term trading priorities, helping us strengthen both brand affinity and commercial performance
- Continuously evolve our creative approach, challenging convention and pushing the brand beyond customer expectations
Champion creativity across the business
- Partner with teams across PR, Social, Brand, CRM and Digital to uncover opportunities that capture customer attention and drive engagement
- Challenge conventional thinking and help transform customer insights, product news and trading priorities into compelling stories, campaigns and experiences
- Coach and influence colleagues to strengthen creative thinking, storytelling and innovation across the wider Customer team
- Foster a culture where experimentation, curiosity and bold ideas are encouraged, helping Greggs remain distinctive, relevant and memorable
Deliver creativity that drives results
- Use customer insight, market data and business priorities to create work that delivers measurable impact for both the brand and the business
- Balance creative ambition with commercial effectiveness, ensuring campaigns drive awareness, engagement, loyalty and sales
- Champion a test-and-learn approach, using performance insights and experimentation to continually improve creative output
- Work closely with teams across Brand, CRM, Loyalty, Digital and Insight to understand what drives customer behaviour and shape more effective creative solutions
Lead and develop a high-performing creative team
- Lead, inspire and develop a high-performing creative team, creating an environment where great ideas and exceptional work can thrive
- Create a culture of collaboration, accountability and continuous improvement, setting high standards and encouraging creative excellence
- Build strong relationships across the business and with external partners, positioning the creative team as trusted and commercially-minded collaborators
- Champion new tools, technologies and ways of working that enhance creative output, improve efficiency and support future growth
Ideal Candidate
You will fit right into this role if you:
- Have a proven track record of developing standout creative campaigns that drive measurable commercial results and build brand fame
- Are an exceptional creative thinker who can turn customer insight, products and business challenges into simple, compelling ideas that people notice, talk about and remember
- Can move seamlessly between strategic thinking and hands-on execution, bringing ideas to life as well as shaping the work of others
- Have significant senior creative experience gained within a consumer-facing brand, agency or in-house environment
- Have a deep understanding of brand building and customer communications, with experience developing integrated campaigns across multiple channels
- Are a confident storyteller and influencer, able to present ideas, challenge thinking and build support amongst senior stakeholders
- Have experience leading, coaching and developing high-performing creative teams, creating an environment where great work can thrive
- Combine creative ambition with strong commercial awareness, always keeping customer and business outcomes front of mind
- Are naturally curious, culturally aware and energised by spotting opportunities that help brands stay relevant and distinctive
- Have a strong portfolio that demonstrates creative excellence, leadership capability and commercial impact
It would be great if you also have…
- Experience working within retail, hospitality, FMCG or another high-volume consumer environment
- Experience establishing or scaling an in-house creative function
- Experience working in a loyalty, CRM or digital-first marketing environment
- Experience managing external agencies and creative partners
- An understanding of AI-enabled creative tools and workflows
- A degree or professional qualification in a relevant creative, design, communications or marketing discipline
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
