Overview
Director of Premium – Liverpool
Who we are: Everton Football Club is one of world sport’s most respected and revered names – a by-word for innovation, professionalism and community.
During the course of a glittering history spanning three centuries, we have been shaped and guided by our aspirational motto Nil Satis Nisi Optimum – nothing but the best is good enough.
One of only three clubs to have been a founder member of both the Football League and Premier League, our Men’s Senior team has played more games in English football’s top-flight than any other, winning nine league titles, five FA Cups and a European Cup Winners’ Cup.
We have now embarked on an exciting journey at our state-of-the-art Hill Dickinson Stadium – a 52,888-capacity new home on the banks of Liverpool’s iconic River Mersey.
We remain committed to developing and supporting teams across our Men’s, Women’s and Academy set-ups that inspire and continue to compete at the highest level of the game.
About the opportunity: We are entering into a transformative era as we prepare for our move to our new world-class Hill Dickinson stadium, and we are seeking a visionary Director of Premium to lead and develop our premium member experience and commercial events strategies and execution, delivering excellence across sales, operations, service, and innovation.
This is a senior strategic role responsible for overseeing premium seat offerings and experiences—ensuring exceptional service delivery while driving sales growth, financial performance, and operational efficiency.
Key Responsibilities include:
Sales Growth
- Developing and executing a comprehensive sales strategy aligned with Club objectives
- Establish and monitor sales KPIs, forecasts, and pipeline metrics to ensure revenue targets are consistently met
- Driving innovation by developing new premium product concepts and enhancing existing venue-related services.
Digital Transformation in Sales & Relationship Management
- Leading the digital transformation of sales and service tools, including CRM systems, fee renewal platforms, and new member portals
- Advancing the digital service team’s delivery across all premium sites
- Implementing sales process efficiencies across other revenue-generating areas (Women’s Team, Concerts, Commercial Tours).
Financial Management & Growth Planning
- Plan and manage annual budgets for seasonal sales generation and Hill Dickinson stadium operations
- Align financial planning with long-term revenue growth and premium experience enhancements.
Commercial Events
- Play a pivotal role in positioning Hill Dickinson Stadium as a premier international destination for large scale events
- Maximising ROI for the Club whilst elevating our brand locally and globally
- Support commercial negotiations and contracting
Stakeholder, Partnership and People Management
- Collaborating with our catering partner Aramark and internal stakeholders to identify revenue opportunities and enhance partnership value
- Building relationships with promoters, sponsors and community partners.
- Promote Everton’s Premium Seat brand through effective PR and public representation
- Inspire and lead the Premium team by demonstrating Everton’s values and leadership behaviours
- Foster a high-performance culture and maintain team accountability aligned with Club goals.
Who We’re Looking For: Our ideal candidate will be a strategic, commercially minded leader with a strong track record in premium sales and experiences, customer experience, and operational management, experience in high-end hospitality, sports, or entertainment industries is preferred but not essential.
You’ll have proven experience of successfully leading a team and building an inclusive, performance-driven culture.
If you are passionate about being a part of something transformative and want to play a key role in shaping the future of Premium and Commercial Experiences in football, alongside an ambitious spirit suited to operating in a fast-paced environment, then we would love to hear from you!
This position is a permanent opportunity, working 35 hours per week as well as matchdays with the closing date for this role being Tuesday 16th September 2025.
The location for this role will be between the Club’s iconic headquarters in the Royal Liver Building in Liverpool and Hill Dickinson Stadium, with the opportunity to work flexibly with our Hybrid working approach.
We reserve the right to close this vacancy early should we receive a substantial amount of applications.
Everton Family Safer Recruitment Practices
The Everton Family is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.
This role is subject to both evidence and verification of relevant qualifications including proof of eligibility to work in the UK which will be discussed with you if your application is successful.
Equity & Inclusion
Everton is committed to ensuring everyone is respected, celebrated, and empowered for who they are, regardless of their identity. We welcome applications from people with diverse backgrounds, and those from racially diverse communities. We are dedicated to supporting the physical and mental/emotional wellbeing of all our people. Should you have a disability or long-term health condition and require reasonable adjustments to be made to the application/interview/onboarding process, please let us know by contacting the Talent Acquisition Team via email - careers@evertonfc.com
To support our pledge to diversify our organisation and through our commitment to the FA’s Football Leadership Diversity Code, Everton welcomes applications from people of all walks of life. As part of our commitment to Disability, Inclusion and Accessibility we are more than happy to make reasonable adjustments to the recruitment process should you require.
Location: Liverpool, Merseyside, United Kingdom
Salary: 0
Job Type: Permanent
Job Reference: LB1387637LivDOP
