Overview
Faculty Marketing Manager – Strand, London, WC2R 2LS
About us
King’s Business School is a top five rated business school for business and management studies in the UK. As part of the world-class King’s College London the focus of King’s Business School is to develop bold ideas to tackle the world’s major challenges.
The Global Student Recruitment and Admissions directorate delivers marketing, student recruitment and admissions services in partnership with Faculties, creating strategies to attract growing numbers of students from across global markets, as well as from the UK. Our focus is ensuring the best possible student experience, from the beginning of their journey with us as prospective students through to enrolment so that our students can thrive in our diverse and inclusive community in central London.
As a directorate we are responsible for the delivery of student recruitment targets, ensuring cohesive recruitment strategies and planning from lead generations and attraction, admissions, through to conversion and enrolment. This role supports the King’s Business School.
About the role
Role Purpose
The Faculty Marketing team is the face of the Global Student Recruitment and Admissions team with internal stakeholders. This team plays a critical role in providing expertise and student recruitment and marketing support to our faculties. The Faculty Marketing Manager will use in-depth understanding of their assigned faculty/faculties to lead the delivery of marketing efforts to support successful attraction of prospective students.
The role will lead the development and delivery of comprehensive marketing plans for the faculty, working closely with stakeholders to ensure contribution and engagement in the creation and delivery of plans and campaigns aligned to faculty student recruitment goals.
The role will collaborate effectively with colleagues across the Global Student Recruitment and Admissions teams to communicate marketing plans, ensuring they are designed to support the overall delivery of recruitment plans and targets.
Key responsibilities
- Implement comprehensive marketing plans and campaigns based on critical understanding of the faculty targets and courses.
- Support the development of faculty recruitment plans ensuring that marketing strategies align to faculty student recruitment targets.
- Manage marketing projects, plans and activities from conception to completion, ensuring timely delivery and adherence to budget allocation.
- Collaborate effectively with stakeholders and colleagues within the Global Student Recruitment and Admissions team to ensure cohesive and effective marketing strategies, plans and campaigns.
- Conduct market research to understand student needs and preferences, to deliver marketing initiatives that represent the student voice, and ensure marketing activities resonate with the target audience.
- Monitor and analyse data to provide regular reports on marketing activity, demonstrating progress against targets, return on investment and outcomes.
- Work closely and collaboratively with marketing and communications colleagues across the university to ensure the delivery of consistent and cohesive marketing plans.
- Proactively identify and implement improvements to marketing activities to enhance performance.
The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post.
This is a full-time post, and you will be offered on a fixed term contract until January, 2027.
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
