Head of Operational Marketing, Communications & Brand – United Kingdom

Location: Hybrid / Flexible UK 

Package Includes: Competitive salary, performance related annual bonus, pension, private medical cover and a flexible benefits package.

Asterra brings together leading brands, technology, data and expertise to help dairy producers, processors and industry partners make better decisions and achieve stronger commercial outcomes. By combining customer insight, market intelligence and innovative solutions, Asterra supports customers to improve performance, efficiency and sustainability across the dairy value chain.

Part of AB Agri, we’re working towards a world where responsible nutrition is available to all. Together, our people help customers produce food more responsibly, efficiently and sustainably.

The Opportunity

This is a unique opportunity to shape the future of marketing, communications and brand across one of the most diverse and innovative businesses in the dairy sector. Reporting to the Managing Director, you’ll lead a multi-disciplinary team and play a key role in driving business growth through customer insight, market intelligence and impactful marketing activity.

Working across a portfolio of established brands, you’ll develop and deliver a marketing strategy that strengthens market position, enhances customer engagement and supports commercial performance. You’ll bring together data, customer understanding and creative thinking to ensure Asterra continues to deliver meaningful value to customers while identifying opportunities for future growth.

What you’ll be doing

• Lead the development and delivery of Asterra’s operational marketing, communications and brand strategy, ensuring alignment with business objectives and growth ambitions.
• Analyse customer insight, market trends and competitor activity to identify opportunities for growth, innovation and market expansion.
• Develop and execute integrated marketing plans that deliver measurable business outcomes, customer engagement and return on investment.
• Strengthen and grow Asterra’s portfolio of brands through effective positioning, storytelling, stakeholder engagement and reputation management.
• Champion the use of CRM, customer data and marketing analytics to improve customer experience, campaign effectiveness and commercial decision-making.
• Lead, develop and inspire high-performing marketing, category and data teams, helping them deliver great work and achieve their potential.

What you’ll bring

• Significant experience leading operational marketing, communications or brand functions within a commercial environment.
• Strong commercial acumen with a proven ability to translate customer and market insight into business growth opportunities.
• Demonstrated success developing and delivering marketing strategies across multiple products, brands or business areas.
• Strong analytical skills with experience using data and marketing insight to influence decision-making and business performance.
• Experience leading and developing high-performing teams while building effective relationships with senior stakeholders.

Why people enjoy working here

People join AB Agri because their work has real impact. Alongside opportunities to learn, develop and grow, you’ll be part of an inclusive and supportive culture that values different perspectives, offers flexibility where possible and rewards your contribution with a competitive package designed to support your wellbeing and future.

Where growth meets purpose

At AB Agri, we’re working towards a world where responsible nutrition is available to all. As part of Associated British Foods plc, you’ll have the opportunity to build a career with purpose, grow your expertise and make a meaningful contribution alongside talented colleagues across the world.

We’re proud to be recognised as one of The Times Top 50 Employers for Gender Equality 2025. We believe diverse perspectives make us stronger and are committed to creating an environment where everyone feels valued, respected and able to thrive.

As a Disability Confident and Armed Forces Covenant employer, we’re committed to making our recruitment process accessible and inclusive. If you need any adjustments during the application process, please let our Talent Acquisition team know.

Apply now

We review applications on an ongoing basis and may close vacancies early if we receive a high volume of suitable applications, so we encourage you to apply as soon as possible.

Agencies and media sales

AB Agri politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs or associated agency fees.