Overview

 Manager, Digital Marketing – New York, 10019, United States of America 

How we LEAD:

The Republic Collective in New York City is seeking a Digital Marketing Manager for its Recordings division.   Recordings is responsible to maximize the audience and revenues for the catalogs of the active frontline artists.

How you’ll CREATE:

  • Identify resurgent catalog songs from the frontline labels’ active roster and execute strategies to amplify these moments and maximize audience and revenue potential
  • Work with content creators, either directly or through their agencies, to expand trends and/or as part of a larger campaign initiative
  • Develop assets and other audio/visual tools either independently or with design teams (in-house or external) for social accounts and advertising campaigns. 
  • Working across the Recordings team and the wider artist teams to develop and execute digital marketing campaigns to support artist and album moments (eComm initiatives, album anniversaries, etc)
  • Develop audience growth and superfan initiatives via CRM, eComm, fan accounts, fan to fan platforms and more
  • Ensure Recordings initiatives are reflected and supported on owned and operated social accounts.
  • Communicate and collaborate with label executives and artist management to build trusting relationships and showcase your proactive and powerful digital marketing ideas
  • Assist in analyzing the impact of campaigns on sales, data collection, and more
  • Support the broader digital marketing needs of the team, including new business opportunities
  • Actively participate in team meetings, discussions and planning activities 
  • Create regular label-wide communications, campaign updates and more. 

Bring your VIBE:

  • You have interest in and knowledge of catalog music.   You are always curious, passionate, and thrive in a fast-paced, high-volume, creative, deadline-driven environment with the ability to multi-task and prioritize
  • You understand how to develop targets and goals, and a plan to meet and surpass those goals.
  • Creative thinker with an eye for design, in addition to a strategic marketer who is driven by innovation and understands how to communicate effectively & measure results
  • You have a savvy analytical brain, experienced with social analytical tool such as Melody IG, Chartmetric, Luminate, Facebook Manager
  • Experience and confidence in forming strategic marketing partnerships with agencies, influencers and visual creators. Existing relationships with digital platforms & online partners and brands a plus
  • Not afraid of a challenge or working with big personalities and large teams
  • Must be flexible and adaptable; no task is too small
  • Proficiency in Microsoft Word, Excel, Outlook, Powerpoint and Google Docs 
  • Knowledge of photo editing tools and video editing software a PLUS
  • Extremely detail oriented and organized and high degree of confidentiality  
  • Degree in relevant field, and/or equivalent career experience 
  • Music industry or artist relation experience  
  • Minimum 3 years prior marketing experience required 

 

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