Overview

PR Lead – Newcastle Upon Tyne, Tyne and Wear

  • This is a full-time role, however flexibility in this will be considered
  • We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
  • The base location for this role is Greggs House, Newcastle Upon Tyne, NE12 8BU

Main Responsibilities

Create the stories everyone is talking about 

  • Own Greggs’ editorial agenda, uncovering the stories across our products, ranges, shops and wider business that capture attention and keep us part of the national conversation
  • Build a rolling pipeline of newsworthy stories aligned to key trading moments and business priorities
  • Turn everyday Greggs moments into stories that customers care about and want to share

Turn great campaigns into national conversations 

  • Develop earned-media strategies that maximise the impact of new product launches and wider marketing campaigns
  • Create attention-grabbing PR ideas that build awareness, spark conversation and support commercial performance
  • Deliver a mix of high-impact campaigns and smart, reactive activity that keeps Greggs front of mind throughout the year

Spot opportunities and move at pace 

  • Identify opportunities within the daily news agenda and turn them into creative PR moments that earn national attention
  • Use strong editorial judgement, cultural awareness and creativity to connect Greggs with topics people are already talking about
  • Lead the development and delivery of reactive PR activity, moving quickly from idea to execution

Strengthen and protect the Greggs brand 

  • Find and tell the stories that build trust, relevance and affinity with customers
  • Work across the business to uncover stories that showcase what makes Greggs unique, from innovation and growth to communities, sustainability and our colleagues
  • Provide senior communications counsel and help protect Greggs’ reputation through effective issues and media management

Lead our press office and media relationships 

  • Lead the Greggs press office, acting as a senior contact for media enquiries and high-profile issues
  • Build and maintain strong relationships with journalists, media organisations and external partners
  • Proactively place stories that strengthen both Greggs’ reputation and brand fame

Inspire creativity across the business 

  • Be a driving force for creative thinking across PR and the wider marketing team
  • Develop ideas that have the potential to lead campaigns, social content and wider brand activity
  • Champion a culture of creativity, pace and ambition, demonstrating that great ideas can come from insight, cultural relevance and smart execution

Ideal Candidate

You will fit right into this role if you:

  • Have a proven track record delivering high-profile consumer PR activity that has generated national attention, strengthened brand reputation and driven commercial impact
  • Have exceptional news judgement and can spot the story in a product, shop, business initiative or cultural moment, turning it into coverage that gets people talking
  • Have experience creating and landing earned media activity, from fast-moving reactive opportunities through to large-scale campaign moments
  • Can confidently lead a press office, managing both proactive and reactive media activity whilst building strong relationships with journalists and media contacts
  • Have direct experience working with national media across areas such as news, features, food, showbiz or sport
  • Thrive in a fast-paced environment and can make sound decisions quickly, balancing creativity with strong judgement and an understanding of reputational risk
  • Know how to amplify product launches and wider marketing campaigns through PR, helping ideas travel further and deliver greater impact
  • Are a highly collaborative communicator who builds strong relationships and works effectively across PR, Social, Creative and wider business teams
  • Have experience influencing senior stakeholders and providing trusted communications advice
  • Have experience leading, coaching and developing high-performing teams

It would be great if you also have… 

  • Experience providing communications support during reputational or business-critical issues
  • Existing relationships with consumer and trade media across food, retail or FMCG sectors
  • Experience working in retail, food-to-go or FMCG environments
  • Experience operating within a fast-paced, high-frequency trading business

 

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