Overview
Senior Analyst (Media)
Wood Lane, London, W12
Company Description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!
Job Description
We are looking for a talented Senior Analyst (Digital Media exp) to join our Digital, Data, and Tech Team. As a Data Analyst at Starcom, you will play a crucial role in supporting our media planning and recommendations by providing insightful analysis of audience and media performance. You will have the opportunity to work with industry-leading tools, and collaborate with a dynamic team of professionals dedicated to pushing the boundaries of digital media.
Some of your responsibilities will include surfacing insights for audience activation, supporting the development of KPI frameworks, supporting attribution modelling, and developing testing frameworks as part of an ongoing learning agenda.
Bringing data to life for the purpose of driving media strategy
- Perform exploratory analysis with business and media performance data to inform future planning
- Communicate with client on data opportunities, working with internal teams to build proposals and business cases for agency revenue growth
- Contribute to case study and award writing to demonstrate insight derived
- Supporting data-driven media optimisation
- Work closely with media and strategy teams to identify opportunities to improve media performance through insight and analysis
- Underpin development of audience strategy by pulling insight across paid, owned, and earned media across a multitude of disparate sources (ad servers, APIs, etc.)
- Be the team expert on which behaviours, attitudes and signals are fundamental to campaign success, ultimately driving planning and execution efforts
- Developing measurement plans in support of data driven learning agendas
- Deliver performance analysis throughout a campaign life cycle, reporting cross-channel and cross-media, lead insights delivery internally and externally
- Partner with key vendors and internal stakeholders to identify opportunities for custom research, attribution solutions, and pilot/test new measurement platforms
- Building data visualizations to connect with stakeholders less savvy in data analysis
- Actively developing yourself as an analyst and keeping current with industry developments
Qualifications
To be successful in this role you will need:
- Relentless in the pursuit of finding insights in the data to drive growth and business
- Ability to work collaboratively with a team across departments to develop solutions
- Strong analytics skills, gleaning insights from measurement tools (GA, ad server data, etc.).
- In-depth experience analysing, interpreting and visualising data
- Understanding of data applications and propositions in the industry to develop solutions
- Digital practitioner with paid media or digital agency experience across digital channels
- Preferred background in media performance reporting, optimisations
- Highly organized and high attention to detail
- Comfortable in client-facing role
Additional Information
Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.
If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
#LI-Hybrid
