Overview
Senior Digital Marketing Manager – Hybrid
Salary: £50,500 – £55,500
Location: Hybrid
Job type: Permanent, full-time.
Location: London, Cardiff, or Banbury. You will be contractually based in the office nearest to you with hybrid working.
Hybrid working: You will be able to work from home or the office and come into the office to collaborate with your team(s) when required. We have flexible core hours, and we don’t believe in a culture of presenteeism. We will discuss what is important to you and to us during the recruitment process.
Salary & Benefits: £50,500 to £55,500 depending on experience + 10% pension, 25 days annual leave + bank holidays, 35 hour working week, up to 13 flexi-days, private medical insurance, life assurance, and much more!
Closing date: Wednesday 10 September 2025 at 9.00 BST. WRAP reserves the right to close this role early in the event of a large volume of applications.
Who are we?
WRAP is a global environmental action NGO championing the shift towards a circular economy, fundamentally reshaping how we produce, consume, and manage resources. Our vision is a world transformed, in which Circular Living is commonplace. Where the systems that provide our everyday goods contribute to the world’s prosperity and sustainability instead of reducing it.
WRAP delivers multiple national citizen campaigns, such as Love Food Hate Waste and Recycle Now, that help inspire people to take simple everyday actions that make a big difference for the planet.
WRAP is driving Circular Living through four key areas: accelerating the circular economy, future-proofing food, preventing problem plastics and transforming textiles. We catalyse action from policy makers, businesses, NGOs and citizens to make it happen.
We have offices in the UK, USA and Australia, and live projects in over 30 countries.
Join us at WRAP and you’ll drive important change to make Circular Living the norm.
The role
As our Senior Digital Marketing Manager, you will develop the digital marketing strategies and plans that create citizen behaviour change. You will own and operate all the ‘front-endʼ digital estate and channels, developing innovative and compelling digital marketing activity and content that delivers measurable impact at scale.
This role will be responsible for the creating and delivering the digital marketing strategy for WRAP’s citizen campaigns, like Love Food Hate Waste, Be Mighty and Recycle Now. This role will lead on the digital elements of these campaigns, from social media and email marketing to web content, paid ads and online partnerships.
Key responsibilities will include:
- Develop and implement digital marketing strategies across owned, earned, paid and shared channels.
- Plan and execute digital campaigns that drive citizen behaviour change and support fundraising goals.
- Identify new opportunities for growth and innovation, ensure WRAP remains at the forefront of digital creativity and marketing
- Own the digital marketing budget, ensuring effective allocation and maximisation of ROI across channels.
- Lead and develop a team of 3 digital marketers.
Who are we looking for?
The successful candidate will:
- Be a confident and creative digital native who has a strong track record in designing and delivering impactful and innovative digital marketing strategies to drive behaviour change.
- Know how to make effective use of digital channels to reach audiences without relying on extensive budgets for paid.
- Be able to gather extensive insights from social and other digital platforms to inform campaign strategies.
- Have a passion for all things digital, experimenting with and optimising for the latest social and digital trends.
- Be a people leader with the ability to inspire and to always bring the team with them.
