Overview
Company description
Location: Basingstoke (hybrid working 3 office days per week)
Employment Type: Permanent, full time
Additional Benefits: Annual Bonus
Think the AA is just about roadside assistance? Think again.
For over a century, we’ve been evolving and adapting. Today, as the nation’s leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as a Senior Insight Analyst, means you’ll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
#LI-Hybrid
This is the job
Ready to turn data into decisions that shape the future?
At the AA, we’re on a mission to make driving smarter, safer, and more connected. As a Senior Insight Analyst, you’ll be at the heart of that transformation—creating insight-led data products that influence strategy, improve customer experiences, and drive real business impact.
This isn’t just another analytics role. It’s your chance to combine technical expertise, stakeholder engagement, and thought leadership to make a tangible difference. You’ll work with senior leaders across product, marketing, operations, and digital, translating complex challenges into actionable insights that power decisions at every level.
What will I be doing?
- Lead the way: Design and deliver scalable, insight-driven data products that shape key business decisions.
- Be a trusted advisor: Partner with stakeholders to understand their challenges and co-create solutions that deliver measurable impact.
- Own the process: From discovery and prototyping to deployment and enablement—you’ll manage the full lifecycle of data products.
- Get hands-on: Use SQL, Power BI, and Python/R to produce robust, actionable insights that tell a compelling story.
- Influence at the top: Translate complex data into clear narratives for senior leadership.
- Drive innovation: Champion best practices in analytics and data storytelling, and keep us ahead of industry trends.
- Lead and mentor: Support junior analysts, fostering a culture of curiosity and continuous improvement.
What do I need?
- Proven experience in stakeholder-facing analytics roles, influencing decisions through data.
- Strong technical skills in SQL (BigQuery preferred), Power BI (DAX, Power Query), and Python or R.
- Experience building scalable data products or insight frameworks.
- Ability to manage multiple priorities and thrive in a fast-paced environment.
- Familiarity with agile ways of working and tools like Jira and Confluence.
- A natural communicator who can simplify complexity and inspire confidence.
- Impact that matters: Your insights will shape strategy and improve customer experiences for millions.
- Growth opportunities: Access to training, certifications, and career progression in a data-driven organisation.
- Collaborative culture: Work with passionate experts who value innovation and continuous learning.
- Flexibility: Hybrid working options to support work-life balance.
- Benefits: Competitive salary, bonus scheme, and a comprehensive benefits package.
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
