Overview
Student Email Manager – Strand, London, WC2R 2LS
About us
King’s College London is one of the world’s leading universities, with a global reputation for excellence in education, research and societal impact. Located in the heart of London, King’s is home to over 40,000 students and 10,000 staff from across the world and is consistently ranked amongst the UK’s and world’s leading universities.
About the role
We are looking for a Student Email Manager to lead the planning, delivery and optimisation of email communications across the student recruitment journey. Working within the Student Marketing & Communications team, you will manage email campaigns that support prospective students from enquiry through to enrolment, ensuring communications are timely, engaging and data-driven.
You will lead the development of email marketing activity, manage campaign delivery, provide guidance to email officers, and use insight and performance data to continuously improve engagement and conversion.
This is a full-time post (35 hours per week), and you will be offered an indefinite term contract.
About you
To be successful in this role, we are looking for candidates to have the following skills and experience:
Essential criteria
- Educated to degree level and/or with substantial relevant experience in email marketing and campaign management.
- Proficiency in email marketing tool Microsoft Dynamics and experience using CRM platforms and customer journeys or marketing automation.
- Strong collaboration and interpersonal skills, with the ability to build, maintain and manage stakeholder relationships.
- Ability to analyse and interpret data, make informed recommendations, produce reports and monitor progress.
- Strong project management skills, with the ability to manage multiple projects simultaneously.
- Ability to create engaging and visually appealing email content.
- Excellent written and verbal communication and presentation skills.
- Working knowledge of data protection requirements for email marketing.
Desirable criteria
- Experience of email marketing in higher education or student recruitment.
- Experience in line management, providing guidance, support and development, and fostering a collaborative, high-performing team environment.
Downloading a copy of our Job Description
Full details of the role and the skills, knowledge and experience required can be found in the Job Description document, provided at the bottom of the page. This document will provide information of what criteria will be assessed at each stage of the recruitment process.
Further information
At King’s, we believe that the diversity of our community and a culture that is welcoming, open, inclusive and collaborative, are great strengths of the university.
The Equality Act of 2010 protects the rights of our students and staff and provides a framework to fulfil our duties to eliminate unlawful discrimination, harassment and victimisation and in addition, to advance equality of opportunity and foster good relations between those who share a protected characteristic and those who do not. At times, this will include balancing rights and beliefs that can feel in tension.
We are committed to free speech and to academic freedom, believing that our foundational purpose as a university, is to create spaces where a wide range of ideas, including ideas that are controversial, can be discussed and debated, and where members of our community can express lawful views without fear of intimidation, harassment or discrimination.
When engaging in the robust exchange of ideas, we ask that our community is mindful of our Dignity at King’s guidance.
We ask all candidates to submit a copy of their CV, and a supporting statement, detailing how they meet the essential criteria listed in the person specification section of the job description. If we receive a strong field of candidates, we may use the desirable criteria to choose our final shortlist, so please include your evidence against these where possible.
Artificial intelligence (AI) is evolving rapidly, and we recognise its growing role in professional work. Applicants may use AI tools to support preparation of their application, for example to research the role or structure written responses. However, applications must reflect the applicant’s own work and experience. AI tools should not be used during interviews or assessment activities unless this has been agreed in advance as a reasonable adjustment. Further guidance on the use of AI in recruitment can be found here.
We reserve the right to close adverts early due to the volume of applications we receive. While the closing date may change, all adverts will close at 23:59 to allow sufficient time for applications to be submitted on that day.
We encourage you to apply at the earliest opportunity to avoid disappointment as once we have closed a vacancy you will be unable to submit your application.
To find out how our managers will review your application, please take a look at our ‘ How we Recruit’ pages.
IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
