Overview


Welcome Manager – Gower,Swansea, United Kingdom

Are you passionate about the outdoors, exceptional visitor experiences, and leading people? Do you thrive in a dynamic environment where no two days are the same? If so, we’d love to hear from you. We’re looking for a Welcome Manager to lead our visitor welcome operation across Gower’s iconic visitor sites, including Rhossili and Pennard car parks. Internally, you’ll be known as a ‘Welcome Manager (Band 1)’.

Salary: £27,612 per annum 

Contract Duration: Permanent 

Working Hours: You will work 1950 hours per year. This role is based on annualised hours, where the amount of hours you work each month may vary, however your salary will be paid in 12 equal instalments over the year. As our busiest period runs from April to September, flexibility is essential. Regular weekend and Bank Holiday working will be expected to support the visitor demand and ensure the highest standards of welcome and service during peak periods. 

Mae cyfieithiad Cymraeg yr hysbyseb hon ar gael yn yr atodiadau

With its stunning coastline, rich wildlife, and iconic scenery, Gower attracts visitors from across the UK and beyond. Each year, hundreds of thousands of people come to explore these special places, generating support for the conservation work that protects them for future generations.

Our welcome operation is at the heart of the visitor experience, offering a friendly first impression, expert local knowledge, and guidance to help visitors make the most of their time while enjoying our sites safely. If you’re ready to lead a dedicated team, create memorable visitor experiences, and help care for some of Wales’ most treasured landscapes, we’d love to hear from you.

We’re proud of the role the Welsh language plays in the places and communities we care for across Wales. Whether you’re a fluent Welsh speaker, a learner, or completely new to the language, we’ll support you to develop the skills and confidence needed for your role and to engage with Welsh language and culture as part of working at the National Trust.

Why Join Us?

  • Work in some of Wales’ most breathtaking coastal landscapes
  • Lead and inspire a dedicated team of seasonal staff and volunteers
  • Play a vital role in welcoming visitors and protecting special places
  • Develop your leadership and operational management skills within a respected conservation charity
  • Help grow support for the National Trust and its conservation mission

As Welcome Manager, you will lead and support a team of seasonal staff and volunteers across both Rhossili and Pennard, providing clear direction, coaching and day-to-day leadership to ensure the highest standards of visitor experience. You will also act as Duty Manager for the site, taking responsibility for the safe and effective operation of our visitor facilities and responding to operational issues as they arise.

You will be responsible for delivering exceptional customer service, ensuring the smooth operation of our visitor welcome facilities and car parks, and creating positive, memorable experiences for all who visit. Working closely with colleagues across visitor operations and countryside teams, you will coordinate seasonal staffing, support volunteer involvement, manage day-to-day operational challenges, and maintain high standards of health, safety and risk management.

You can view the full role profile for this role in the document attached. You don’t need to have all the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what’s possible in this role.  

We’d love to hear from you if you: 

  • Have experience leading and motivating teams.
  • Deliver excellent customer service and enjoy engaging with people.
  • Are confident managing busy visitor operations and responding to challenges.
  • Have strong organisational, problem solving and communication skills.
  • Understand the importance of health, safety and risk management.
  • Share our passion for nature, heritage and conservation

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary

• Free entry to National Trust places for you, a guest and your children (under 18)

• Rental deposit loan scheme

• Season ticket loan

• EV car lease scheme (for roles that meet the salary criteria)

• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts

• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.

• Flexible working whenever possible

• Employee assistance programme

• Free parking at most Trust places

Click here to find out more about the benefits we offer to support you.

Rhosili National Trust Shop, Rhossili, Gower SA3 1PR

Compliance.Eligibility to Work in the UK

Closing Date: 27 September 2026

To apply for this vacancy simply click the ‘apply’ button in the top right hand side of the page.

If you need any help with your application, i.e. due to technical difficulties, please call us on 0370 240 0274 or email us at recruitmentenquiries@nationaltrust.org.uk

If you require an adjustment to the application process, for example due to disability or medical condition, please call us on 0370 240 0274 or email us at adjustments@nationaltrustjobs.org.uk and we’ll support you as best as we can. For examples of how, please see our supporting you page.

Equal Opportunities Statement

The National Trust celebrates diversity and is committed to creating a fair and equal society, free from discrimination. You can read more about our commitment to inclusion and diversity here.

Safeguarding Statement

The National Trust is committed to a safe recruitment processes to help the organisation attract and appoint the right staff/volunteer for the role and responsibilities as set out in the vacancy advert. We will not accept applicants who are not suitable to work with children, young people or adults at risk. If you have any questions around your suitability for this vacancy, please contact the people service centre.

Please note we reserve the right to close this advert early and therefore we encourage you to apply for this position early.

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