Overview
Growth Marketing Manager – Human Capital – Madrid, Spain
Do you have experience in Growth Marketing? Do you enjoy connecting marketing, sales and leadership to drive real business impact? Check this opportunity in our Madrid office!
Aon is in the business of better decisions
At Aon, we shape decisions for the better to protect and enrich the lives of people around the world. As an organization, we are united through trust as one inclusive team and we are passionate about helping our colleagues and clients succeed.
About the Role
We are looking for a Growth Marketing Manager to drive profitable growth for Aon’s Human Capital solutions (health, wealth, talent and workforce) in the Spanish market.
- Design and execute data‑driven marketing programs that acquire, expand and retain clients across key segments in Spain.
- Translate global and regional Human Capital marketing strategies into locally relevant plans and campaigns, aligned with our Aon United ambition.
- Advocate Spanish market needs and priorities with regional and global teams from the very beginning of new initiatives, influencing how centrally driven campaigns are shaped so they resonate with local audiences and are relevant for the local business.
- Run integrated campaigns (digital, email, events/webinars, partnerships) in close partnership with sales and client leaders, focused on white‑space, strategic accounts and priority industries.
- Lead measurement and optimization for Human Capital marketing in Spain, using data to inform “next best actions” and improve performance across the funnel.
- Adapt global and regional content and thought leadership for Spanish audiences, and equip sales and consultants with effective enablement materials.
- Collaborate with brand, digital, regional marketing and local business leaders to build a strong, consistent presence for Aon in Spain.
About You
You are a commercially minded, hands‑on marketer at Manager level, equally comfortable with strategy, execution and stakeholder management. You bring:
- Solid experience in B2B marketing, ideally in professional services, HR solutions, or related fields, with a strong understanding of the HR buyer landscape (CHRO, CPO, Total Rewards, Benefits, Talent, Finance).
- A track record of designing and delivering integrated demand‑generation and account‑based marketing campaigns that drive pipeline and revenue.
- Strong analytical skills: you can interpret funnel metrics, campaign performance and client/market data, and translate insights into clear actions.
- Excellent collaboration and influencing skills, able to align local, regional and global stakeholders around shared plans and priorities without formal authority.
- Proficiency with CRM tools (e.g., Salesforce, Dynamics or similar) and project management tools, plus high comfort using AI‑enabled tools (e.g., ChatGPT, Copilot) to increase productivity and quality.
- Native Spanish speaker with full professional command of English (written and spoken), confident in daily interaction with regional and global colleagues in calls, meetings and forums.
- A strong Aon United mindset: you think “one firm”, act as a connector across teams and geographies, and focus on delivering a consistent, high‑quality client experience.
What We Offer
In this Madrid‑based, hybrid role (3 days on‑site, 2 days from home), you will have the opportunity to:
- Shape how global and regional Human Capital strategies come to life in the Spanish market.
- Work closely with senior business, product and client leaders across Spain, the region and globally.
- Grow your career in a global firm, with exposure to cross‑solution initiatives and best practices.
How We Support Our Colleagues
In addition to our comprehensive benefits package, we encourage an inclusive workforce. Plus, our agile environment allows you to manage your wellbeing and work/life balance, ensuring you can be your best self at Aon. Furthermore, all colleagues enjoy two “Global Wellbeing Days” each year, encouraging you to take time to focus on yourself. We offer a variety of working style solutions for our colleagues as well.
Our continuous learning culture inspires and equips you to learn, share and grow, helping you achieve your fullest potential. As a result, at Aon, you are more connected, more relevant, and more valued.
Aon values an innovative and inclusive workplace where all colleagues feel empowered to be their authentic selves. Aon is proud to be an equal opportunity workplace.
Aon provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, domestic partner status, or other legally protected status.
We are committed to providing equal employment opportunities and fostering an inclusive workplace. If you require accommodations during the application or interview process, please let us know. You can request accommodations by emailing us at ReasonableAccommodations@Aon.com or your recruiter. We will work with you to meet your needs and ensure a fair and equitable experience.
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IMPORTANT: Before applying for this role, please make sure you have the right to work in the country where the role is based. Unless it clearly stipulates within in the job advert above that the hiring company is looking to or able to sponsor applicants it is deemed that the hiring employer will only consider applications from those able to comply with and work in the country where the role is based.
